Milepost Zero

Rebrand

McGregor Square’s food hall needed a refresh of the brand to communicate a sense of location, dining variety and the dynamic nature of McGregor Square.

Brand Assets

Primary Logo

Milepost Zero’s logo pulls design cues from its name inspiration: the railroad.

Using a traditional, serif typeface combined with a modern sans-serif typeface, the logo reflects both a sense of old-school Denver with a playful modern feel.

The “post” icon represents a literal milepost marker that one would find along a road or railway, as well as a pin that one would use to digitally share a location
“drop a pin!”
This serves as a beacon for LoDo to gather, whether it’s the start of the party or the end of the night.

The “rails” represent a more literal railroad, while highlighting that Milepost Zero is at the center of it all.

Secondary Logo

The acronym logo makes use of Milepost Zero’s initials, to create a unique element for quick or minimal branding.

Milepost Pinwheel

The post icon is used to create a branding element to draw the eye and highlight specific information.

Use as a design accent on menus and signage.

Slogan Wheel / Social Icon

Use as a supporting design element or as a standalone graphic.

Weave

The post icon is used to create a branding element to draw the eye and highlight specific information.

Use as a design accent on menus and signage.

BRAND APPLICATIONS

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